All the Information Guests Need
What's It About?
The Vacation Rental County Bentheim , family-run since 2017, this four-star vacation apartment is located in Grafschaft Bentheim, near the Dutch border.
The target audience comprises three types of guests: cycling vacationers, visitors coming to see family in the region, and tradespeople. Particularly in the summer months, most guests are cyclists who appreciate the direct connection to the Dutch cycling network.
Challenges
- Challenge: Creating an appealing, target audience-focused presentation of the vacation apartment and its offerings
- A website aimed primarily at prospective guests
- An on-site brochure for current guests
- Special Focus:
- Guests need a quick overview of potential excursions in and around Nordhorn, along with a clear presentation of the apartment’s offerings.
- The vacation apartment is mostly booked via Booking.com, and for international guests, the welcome brochure is available in two languages.
A Home Away From Home
The design, furnishings, and website of the vacation apartment were developed in three overlapping stages.
While the website focuses on floor plans and amenities, the brochure’s task is to highlight attractive local destinations and provide information on delivery services, arrival and departure logistics, as well as local pharmacies and emergency services.
The development of the welcome brochure was based on guidelines from the German Tourism Association for a welcome pack, which every vacation apartment of a certain star rating is required to have.